{"product_id":"transport-for-humans-are-we-nearly-there-yet-9781913019358","title":"Transport for Humans: Are We Nearly There Yet?","description":"\u003cp\u003e • Author(s): Pete Dyson\u003cbr\u003e • Publisher: London School of Economics and Political Scie\u003cbr\u003e • Publisher Imprint: London School of Economics and Political Scie\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEngineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities are shaking up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.\u003c\/p\u003e","brand":"London School of Economics and Political Scie","offers":[{"title":"Paperback","offer_id":45299822461079,"sku":"9781913019358","price":1805.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781913019358.webp?v=1768604996","url":"https:\/\/atlanticbooks.com\/products\/transport-for-humans-are-we-nearly-there-yet-9781913019358","provider":"Atlantic Books","version":"1.0","type":"link"}