{"product_id":"trendology-building-an-advantage-through-data-driven-real-time-marketing-9781349502431","title":"Trendology: Building an Advantage Through Data-Driven Real-Time Marketing","description":"\u003cp\u003e • Author(s): C. Kerns\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":45124322295959,"sku":"9781349502431","price":1689.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349502431.webp?v=1767144440","url":"https:\/\/atlanticbooks.com\/products\/trendology-building-an-advantage-through-data-driven-real-time-marketing-9781349502431","provider":"Atlantic Books","version":"1.0","type":"link"}