{"product_id":"tribal-marketing-tribal-branding-an-expert-guide-to-the-brand-co-creation-process-9780230368828","title":"Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process","description":"\u003cp\u003e • Author(s): Brendan Richardson\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282353807511,"sku":"9780230368828","price":3305.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230368828.webp?v=1769301900","url":"https:\/\/atlanticbooks.com\/products\/tribal-marketing-tribal-branding-an-expert-guide-to-the-brand-co-creation-process-9780230368828","provider":"Atlantic Books","version":"1.0","type":"link"}