{"product_id":"trust-and-loyalty-in-electronic-commerce-an-agency-theory-perspective-9781567204728","title":"Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective","description":"\u003cp\u003e • Author(s): Zeinab Karake-Shalhoub\u003cbr\u003e • Publisher: Praeger\u003cbr\u003e • Publisher Imprint: Praeger\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKarake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as their own-will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe timeliness of this study--the first of its kind--and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses. What are e-commerce businesses that are developing loyalty and building trust doing differently than their less successful competitors? How are successful companies moving from traditional applications to the new breed of integrated e-commerce architectures? Karake-Shalhoub answers these and other pressing questions for senior and mid-level managers and strategic planners, corporate executives charged with incorporating an e-commerce strategy into their long-range plans, chief privacy officers, regulatory policymakers, and students of e-commerce, customer relationship management, and online marketing.","brand":"Praeger","offers":[{"title":"Hardcover","offer_id":45088064077975,"sku":"9781567204728","price":9543.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781567204728.webp?v=1767267138","url":"https:\/\/atlanticbooks.com\/products\/trust-and-loyalty-in-electronic-commerce-an-agency-theory-perspective-9781567204728","provider":"Atlantic Books","version":"1.0","type":"link"}