{"product_id":"trust-and-technology-in-b2b-e-commerce-practices-and-strategies-for-assurance-9781613503539","title":"Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance","description":"\u003cp\u003e • Author(s): Muneesh Kumar | Mamta Sareen\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eAs the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Hardcover","offer_id":47577333727383,"sku":"9781613503539","price":18841.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781613503539.webp?v=1774903176","url":"https:\/\/atlanticbooks.com\/products\/trust-and-technology-in-b2b-e-commerce-practices-and-strategies-for-assurance-9781613503539","provider":"Atlantic Books","version":"1.0","type":"link"}