{"product_id":"trust-social-relations-and-engagement-understanding-customer-behaviour-on-the-web-9781349351541","title":"Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web","description":"\u003cp\u003e • Author(s): D. Padua\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExplains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45281138114711,"sku":"9781349351541","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349351541.webp?v=1769298334","url":"https:\/\/atlanticbooks.com\/products\/trust-social-relations-and-engagement-understanding-customer-behaviour-on-the-web-9781349351541","provider":"Atlantic Books","version":"1.0","type":"link"}