{"product_id":"tumblr-9781509541096","title":"Tumblr","description":"\u003cp\u003e • Author(s): Katrin Tiidenberg\u003cbr\u003e • Publisher: Polity Press\u003cbr\u003e • Publisher Imprint: Polity Press\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLaunched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers.\u003c\/p\u003e \u003cp\u003eKatrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr's cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can - in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of \"silosociality\" is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.\u003c\/p\u003e \u003cp\u003eThis book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.\u003c\/p\u003e","brand":"Polity Press","offers":[{"title":"Paperback","offer_id":45036220121239,"sku":"9781509541096","price":1442.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781509541096.webp?v=1769212944","url":"https:\/\/atlanticbooks.com\/products\/tumblr-9781509541096","provider":"Atlantic Books","version":"1.0","type":"link"}