{"product_id":"tuned-in-uncover-the-extraordinary-opportunities-that-lead-to-business-breakthroughs-9780470260364","title":"Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs","description":"\u003cp\u003e • Author(s): Craig Stull\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProduct and service sensations like the iPod, Starbucks, and FedEx were seemingly successful overnight. But it wasn't luck, creativity, or clever marketing that led to their breakthroughs. Anyone can create hits that resonate if they stop guessing what people need and start spending their time building real and deep connections to what their buyers value most. \u003c\/p\u003e\u003cp\u003eA proven strategy for dominating markets developed over fifteen years, \u003ci\u003eTuned In \u003c\/i\u003e reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating \"resonators\"-- great products or services that people buy because they solve the problems they have and make their lives better. \u003c\/p\u003e\u003cp\u003eUsing a simple six-step process, \u003ci\u003eTuned In\u003c\/i\u003e teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate--and the traps many others fall into when they don't. \u003c\/p\u003e\u003cp\u003eAnyone can use \u003ci\u003eTuned In\u003c\/i\u003e to replicate the model for success. It works for well-known companies like Ford, Apple, and GE, as well as those not-so-famous companies like GoPro and Zipcar. It works for realtors, doctors, ministers, and even rock stars. \u003ci\u003eTuned In\u003c\/i\u003e teaches you how to transform your everyday activities into those that create the kind of culture that builds market leaders. \u003c\/p\u003e\u003cp\u003eIf you want to win in today's marketplace, stop pushing products your buyers don't want with expensive, meaningless advertising. Instead, read \u003ci\u003eTuned In\u003c\/i\u003e and discover how to connect to what people really want, and--most importantly--how you can become an organization they trust.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45154543304855,"sku":"9780470260364","price":1995.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470260364.webp?v=1767300213","url":"https:\/\/atlanticbooks.com\/products\/tuned-in-uncover-the-extraordinary-opportunities-that-lead-to-business-breakthroughs-9780470260364","provider":"Atlantic Books","version":"1.0","type":"link"}