{"product_id":"tv-commercials-how-to-make-them-or-how-big-is-the-boat-9780240805924","title":"TV Commercials: How to Make Them: Or, How Big Is the Boat?","description":"\u003cp\u003e • Author(s): Ivan Cury\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Television - Direction \u0026amp; Production\u003c\/p\u003e\u003cp\u003eUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46895985655959,"sku":"9780240805924","price":8235.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780240805924.webp?v=1770356388","url":"https:\/\/atlanticbooks.com\/products\/tv-commercials-how-to-make-them-or-how-big-is-the-boat-9780240805924","provider":"Atlantic Books","version":"1.0","type":"link"}