{"product_id":"tv-writing-on-demand-creating-great-content-in-the-digital-era-9781138705692","title":"TV Writing On Demand: Creating Great Content in the Digital Era","description":"\u003cp\u003e • Author(s): Neil Landau\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Focal Press\u003cbr\u003e • BISAC: Television - Screenwriting\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTV Writing On Demand: Creating Great Content in the Digital Era\u003c\/em\u003e takes a deep dive into writing for today's audiences, against the backdrop of a rapidly-evolving TV ecosystem. Amazon, Hulu and Netflix were just the beginning. The proliferation of everything digital has led to an ever-expanding array of the most authentic and engaging programming that we've ever seen. No longer is there a distinction between broadcast, cable and streaming. It's all \u003ci\u003econtent\u003c\/i\u003e. Regardless of what new platforms and channels will emerge in the coming years, for creators and writers, the future of entertainment has never looked brighter.\u003c\/p\u003e \u003cp\u003eThis book goes beyond an analysis of what makes great programming work. It is a master course in the creation of entertainment that does more than meet the standards of modern audiences-it challenges their expectations. Among other essentials, readers will discover how to: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eSatisfy the binge viewer: analysis of the new genres, trends and how to make smart initial decisions for strong, sustainable story. Plus, learn from the rebel who reinvented an entire format.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eDevelop iconic characters: how to foster audience alignment and allegiance, from empathy and dialogue to throwing characters off their game, all through the lens of authenticity and relatability.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eCreate a lasting, meaningful career in the evolving TV marketplace: how to overcome trips, traps and tropes, the pros and cons of I.P., use the Show Bible as a sales tool and make the most of the plethora of new opportunities out there.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eA companion website offers additional content including script excerpts, show bible samples, interviews with television content creators, and more.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45238792257687,"sku":"9781138705692","price":18270.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138705692.webp?v=1769220777","url":"https:\/\/atlanticbooks.com\/products\/tv-writing-on-demand-creating-great-content-in-the-digital-era-9781138705692","provider":"Atlantic Books","version":"1.0","type":"link"}