{"product_id":"typographic-design-form-and-communication-9781119312567","title":"Typographic Design: Form and Communication","description":"\u003cp\u003e • Author(s): Rob Carter\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Reference\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe bestselling introduction to designing the written word\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTypographic Design: Form \u0026amp; Communication\u003c\/i\u003e is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts.\u003c\/p\u003e \u003cp\u003eThis new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand design factors as they relate to type\u003c\/li\u003e \u003cli\u003eExplore communication and typographic messaging\u003c\/li\u003e \u003cli\u003eLearn how typography has evolved, and where it is headed\u003c\/li\u003e \u003cli\u003eAdopt established approaches to designing with type\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe irony of typographic design is that, when done well, it often goes unnoticed--but its impact on a project's overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer's arsenal, and \u003ci\u003eTypographic Design\u003c\/i\u003e is the complete, practical introduction.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45034429677719,"sku":"9781119312567","price":4958.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119312567.webp?v=1769210613","url":"https:\/\/atlanticbooks.com\/products\/typographic-design-form-and-communication-9781119312567","provider":"Atlantic Books","version":"1.0","type":"link"}