{"product_id":"ubiquitous-commerce-for-creating-the-personalized-marketplace-concepts-for-next-generation-adoption-9781605663784","title":"Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption","description":"\u003cp\u003e • Author(s): Humphry Hung | Y. H. Wong | Vincent Cho\u003cbr\u003e • Publisher: Information Science Reference\u003cbr\u003e • Publisher Imprint: Information Science Reference\u003cbr\u003e • BISAC: Industries - Retailing\u003c\/p\u003e\u003cp\u003eUbiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.\u003c\/p\u003e","brand":"Information Science Reference","offers":[{"title":"Hardcover","offer_id":46882617852055,"sku":"9781605663784","price":19849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781605663784.webp?v=1770235692","url":"https:\/\/atlanticbooks.com\/products\/ubiquitous-commerce-for-creating-the-personalized-marketplace-concepts-for-next-generation-adoption-9781605663784","provider":"Atlantic Books","version":"1.0","type":"link"}