{"product_id":"ultimate-guide-to-email-marketing-for-business-9781599186238","title":"Ultimate Guide to Email Marketing for Business","description":"\u003cp\u003e • Author(s): Susan Gunelius\u003cbr\u003e • Publisher: Entrepreneur Press\u003cbr\u003e • Publisher Imprint: Entrepreneur Press\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSend Better Email. Build a Better Business.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes--not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. \u003cp\u003e\u003c\/p\u003e By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: \u003cul\u003e \u003cli\u003eUse free content to encourage people to subscribe to your email list\u003c\/li\u003e \u003cli\u003eDevelop conversion funnels that drive people to buy from you or sign up for your webinars\u003c\/li\u003e \u003cli\u003eSave time and keep subscribers engaged with your brand with email automation\u003c\/li\u003e \u003cli\u003eBoost conversions with list segmentation techniques designed to get the right message to the right people at the right time\u003c\/li\u003e \u003cli\u003eTest your messages and analyze your performance using key metrics to improve your results\u003c\/li\u003e \u003cli\u003eWin back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience\u003c\/li\u003e \u003cli\u003eUnderstand the laws and deliverability rules you must follow and tools to help you along the way\u003c\/li\u003e \u003c\/ul\u003e","brand":"Entrepreneur Press","offers":[{"title":"Paperback","offer_id":45088097370263,"sku":"9781599186238","price":1400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781599186238.webp?v=1767641318","url":"https:\/\/atlanticbooks.com\/products\/ultimate-guide-to-email-marketing-for-business-9781599186238","provider":"Atlantic Books","version":"1.0","type":"link"}