{"product_id":"uncovering-true-north-9798295843358","title":"Uncovering True North","description":"\u003cp\u003e • Author(s): Deyo\u003cbr\u003e • Publisher: True North Strategy Advisors LLC\u003cbr\u003e • Publisher Imprint: True North Strategy Advisors LLC\u003cbr\u003e • BISAC: Organizational Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou built this business to have freedom. Somewhere between the first hire and the fifteenth, you became the most trapped person in the building.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou have tried the frameworks. The retreats. The consultants. The reorganizations. The 47-page process document nobody could read or use. The friction is still there.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere is what no one told you: the problem is almost never your people. It is the structure they are operating inside. Competent people in a broken system produce broken results. Every time. Hiring better people into that system produces better-performing chaos. Nothing more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFinding True North gives founders, COOs, and department heads a research-backed method for diagnosing what is actually breaking and fixing it in the right sequence. Built around the TRUE + Compass framework, it covers the four structural conditions every scaling organization must get right: Target Direction, Role Clarity, Unified Decisions, and Enabling Systems.\u003c\/p\u003e\u003cp\u003eThis is not another methodology. It is a diagnostic. One that helps you name the real problem before you invest another dollar solving the wrong one.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen the structure works, your team makes decisions without you. New hires ramp in 30 days instead of 90. You take a week off and come back to a business that ran itself. That is not a fantasy. It is what a structurally sound organization actually produces.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe friction was never random. It was telling you something. Your True North is still there. Let's go find it.\u003c\/p\u003e","brand":"True North Strategy Advisors LLC","offers":[{"title":"Paperback","offer_id":47883868307607,"sku":"9798295843358","price":1732.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798295843358.webp?v=1781104575","url":"https:\/\/atlanticbooks.com\/products\/uncovering-true-north-9798295843358","provider":"Atlantic Books","version":"1.0","type":"link"}