{"product_id":"under-the-radar-starting-your-net-business-witout-venture-capital-9780738207742","title":"Under the Radar: Starting Your Net Business Witout Venture Capital","description":"\u003cp\u003e • Author(s): Arnold Kling\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eForget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in \u003ci\u003eForbes, Fortune\u003c\/i\u003e, and \u003ci\u003eThe Industry Standard \u003c\/i\u003erepresent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced \"Netstrapper\" who sold his Internet start-up for 85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate \"under the radar.\"\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Paperback","offer_id":45355780341911,"sku":"9780738207742","price":1787.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780738207742.webp?v=1767309057","url":"https:\/\/atlanticbooks.com\/products\/under-the-radar-starting-your-net-business-witout-venture-capital-9780738207742","provider":"Atlantic Books","version":"1.0","type":"link"}