{"product_id":"underground-empires-stussy-carhartt-wip-supreme-la-from-subculture-to-empire-9798269373850","title":"Underground Empires: Stüssy, Carhartt WIP \u0026 Supreme LA: From Subculture to Empire","description":"\u003cp\u003e • Author(s): Sofia Mercer\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnderground Empires\u003c\/i\u003e chronicles how outsider labels like St�ssy, Carhartt WIP, and PALACE grew from counterculture movements into global fashion powerhouses. Rooted in skate, surf, and underground communities, these brands thrived on rebellion and authenticity. This book examines how they built devoted followings, resisted selling out, and yet became mainstream icons. It captures the contradictions of underground credibility colliding with corporate success, showing how misfit energy rewrote the rules of fashion. What began as small subcultural statements became enduring empires that still challenge what it means to be cool.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46332100870295,"sku":"9798269373850","price":1020.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798269373850.webp?v=1768725189","url":"https:\/\/atlanticbooks.com\/products\/underground-empires-stussy-carhartt-wip-supreme-la-from-subculture-to-empire-9798269373850","provider":"Atlantic Books","version":"1.0","type":"link"}