{"product_id":"understanding-african-farmers-designing-and-conducting-behavioural-economics-experiments-9789786914848","title":"Understanding African Farmers: Designing and Conducting Behavioural Economics Experiments","description":"\u003cp\u003e • Author(s): Toritseju Begho\u003cbr\u003e • Publisher: African Behavioural Insights Press\u003cbr\u003e • Publisher Imprint: African Behavioural Insights Press\u003cbr\u003e • BISAC: Agriculture \u0026amp; Food\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book \u003cem\u003eDesigning and Conducting Behavioural Economics Experiments \u003c\/em\u003eoffers a concise and practical guide to designing, implementing and analysing behavioural economics experiments with African smallholder farmers. It integrates conceptual foundations with field experience to support researchers as they move from a research idea to a credible, contextually informed experiment. The book explains how behavioural research methods uncover the mechanisms that shape farmers' decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIts twelve chapters cover experiment design, sampling, ethics, field protocols, data quality, analysis and capacity building. Each chapter provides clear guidance and illustrative examples.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe handbook serves as both a training resource and a field reference, promoting rigorous research that reflects African farming realities and informs policy and programme decisions.\u003c\/p\u003e","brand":"African Behavioural Insights Press","offers":[{"title":"Hardcover","offer_id":47779041542295,"sku":"9789786914848","price":4282.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789786914848.webp?v=1778032999","url":"https:\/\/atlanticbooks.com\/products\/understanding-african-farmers-designing-and-conducting-behavioural-economics-experiments-9789786914848","provider":"Atlantic Books","version":"1.0","type":"link"}