{"product_id":"understanding-color-an-introduction-for-designers-9781118920787","title":"Understanding Color: An Introduction for Designers","description":"\u003cp\u003e • Author(s): Linda Holtzschue\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:\u003c\/p\u003e  *Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation *Apply the most-up-to-date information on digital color to your projects *Address issues involved when colors must be translated from one medium to another *Troubleshoot and overcome today's most common challenges of working with color  \u003cp\u003eFull-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201611751575,"sku":"9781118920787","price":7006.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118920787.webp?v=1769207927","url":"https:\/\/atlanticbooks.com\/products\/understanding-color-an-introduction-for-designers-9781118920787","provider":"Atlantic Books","version":"1.0","type":"link"}