{"product_id":"understanding-consumer-decision-making-the-means-end-approach-to-marketing-and-advertising-strategy-9780805817300","title":"Understanding Consumer Decision Making: The Means-End Approach To Marketing And Advertising Strategy","description":"\u003cp\u003e • Author(s): Thomas J. Reynolds | Jerry C. Olson\u003cbr\u003e • Publisher: Psychology Press\u003cbr\u003e • Publisher Imprint: Psychology Press\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eThis edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.\u003cbr\u003e\u003c\/p\u003e","brand":"Psychology Press","offers":[{"title":"Hardcover","offer_id":46930526797975,"sku":"9780805817300","price":10902.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780805817300.webp?v=1771607493","url":"https:\/\/atlanticbooks.com\/products\/understanding-consumer-decision-making-the-means-end-approach-to-marketing-and-advertising-strategy-9780805817300","provider":"Atlantic Books","version":"1.0","type":"link"}