{"product_id":"understanding-generation-alpha-how-ai-screens-and-social-change-are-shaping-generation-alpha-9789999327442","title":"Understanding Generation Alpha: How AI, Screens, and Social Change Are Shaping Generation Alpha","description":"\u003cp\u003e • Author(s): Jan Pierre\u003cbr\u003e • Publisher: Eliva Press\u003cbr\u003e • Publisher Imprint: Eliva Press\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eBorn between 2010 and 2025, Generation Alpha is the first generation to grow up fully immersed in a digital-first world. They've never known life without smartphones, AI assistants, or online learning. But who are they really-and what does their emergence mean for the future of education, society, and identity? In this insightful and timely book, Gen Z author Jan Pierre explores the habits, behaviors, challenges, and untapped potential of Generation Alpha. Drawing from recent studies, interviews, real-world trends, and his own perspective as a digital native, he examines how technology, parenting, AI, mental health awareness, and global events like the COVID-19 pandemic have shaped this young generation's worldview. Whether you're a parent, teacher, policymaker, student, or curious observer, this book is a vital guide to understanding the generation that will define the next era. Generation Alpha isn't just the future-they are the now. And understanding them begins here.\u003c\/p\u003e","brand":"Eliva Press","offers":[{"title":"Paperback","offer_id":46861747224727,"sku":"9789999327442","price":3816.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789999327442.webp?v=1769963326","url":"https:\/\/atlanticbooks.com\/products\/understanding-generation-alpha-how-ai-screens-and-social-change-are-shaping-generation-alpha-9789999327442","provider":"Atlantic Books","version":"1.0","type":"link"}