{"product_id":"understanding-marketing-a-european-casebook-9780471860938","title":"Understanding Marketing: A European Casebook","description":"\u003cp\u003e • Author(s): Celia Phillips\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eUnderstanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion; business-to-business marketing; and product pricing and distribution.\u003cbr\u003e * Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network\u003cbr\u003e * The cases cover a wide range of products: brewing, soft drinks, mobile telephones, banking,textiles, skin products and office furniture being only a selection of the products included\u003cbr\u003e * The cases are of ideal length for a two-hour seminar or lecture discussion\u003cbr\u003e * Small and not-for-profit organizations are discussed as well as multinational organizations\u003cbr\u003e Suitable for undergraduate, MBA and other graduate-level courses in marketing, marketing management, international marketing and European marketing.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201406722199,"sku":"9780471860938","price":5349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471860938.webp?v=1767307332","url":"https:\/\/atlanticbooks.com\/products\/understanding-marketing-a-european-casebook-9780471860938","provider":"Atlantic Books","version":"1.0","type":"link"}