{"product_id":"understanding-media-9780415253970","title":"Understanding Media","description":"\u003cp\u003e • Author(s): Marshall McLuhan\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge Classics\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnderstanding Media\u003c\/i\u003e: the most important book ever written on communication. Ignore its message at your peril.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Paperback","offer_id":45848288329879,"sku":"9780415253970","price":1495.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415253970.webp?v=1769297798","url":"https:\/\/atlanticbooks.com\/products\/understanding-media-9780415253970","provider":"Atlantic Books","version":"1.0","type":"link"}