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Understanding the Consumer: A Psychological Approach by David a. Statt

Understanding the Consumer: A Psychological Approach

by David a. Statt
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Book cover type: Paperback
  • ISBN13: 9780333660638
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Palgrave
  • Publisher Imprint: Palgrave
  • Publication Date: N/A
  • Pages: 352
  • Original Price: GBP 55.99
  • Language: English
  • Edition: 1997
  • Item Weight: 494 grams
  • BISAC Subject(s): Management and Personality

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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