{"product_id":"understanding-the-consumer-a-psychological-approach-9780333660638","title":"Understanding the Consumer: A Psychological Approach","description":"\u003cp\u003e • Author(s): David a. Statt\u003cbr\u003e • Publisher: Palgrave\u003cbr\u003e • Publisher Imprint: Palgrave\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUnderstanding the Consumer\u003c\/em\u003e is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.\u003c\/p\u003e","brand":"Palgrave","offers":[{"title":"Paperback","offer_id":45088117948567,"sku":"9780333660638","price":4575.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780333660638.webp?v=1767641339","url":"https:\/\/atlanticbooks.com\/products\/understanding-the-consumer-a-psychological-approach-9780333660638","provider":"Atlantic Books","version":"1.0","type":"link"}