{"product_id":"understanding-the-professional-buyer-what-every-sales-professional-should-know-about-how-the-modern-buyer-thinks-and-behaves-9780749461232","title":"Understanding the Professional Buyer: What Every Sales Professional Should Know about How the Modern Buyer Thinks and Behaves","description":"\u003cp\u003e • Author(s): David Wragg | Jan Paul Van Der Velde\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eUnderstanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":47603467354263,"sku":"9780749461232","price":4462.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749461232.webp?v=1775015667","url":"https:\/\/atlanticbooks.com\/products\/understanding-the-professional-buyer-what-every-sales-professional-should-know-about-how-the-modern-buyer-thinks-and-behaves-9780749461232","provider":"Atlantic Books","version":"1.0","type":"link"}