{"product_id":"unf-ckology-a-field-guide-to-living-with-guts-and-confidence-9781250080868","title":"Unf*ckology: A Field Guide to Living with Guts and Confidence","description":"\u003cp\u003e • Author(s): Amy Alkon\u003cbr\u003e • Publisher: St. Martin's Griffin\u003cbr\u003e • Publisher Imprint: St. Martin's Griffin\u003cbr\u003e • BISAC: Personal Growth - Success\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmy Alkon presents \u003ci\u003eUnf*ckology\u003c\/i\u003e, a \"science-help\" book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHave you spent your life shrinking from opportunities you were dying to seize but feel \"that's just who I am\"? Well, screw that! You actually can change, and it doesn't take exceptional intelligence or a therapist who's looking forward to finally buying Aruba after decades of listening to you yammer on. \u003cp\u003e\u003c\/p\u003eTransforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In \u003ci\u003eUnf\u003c\/i\u003e*\u003ci\u003eckology\u003c\/i\u003e, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won't need a psych prof on speed-dial to understand--and with the biting dark humor that made \u003ci\u003eGood Manners for Nice People Who Sometimes Say F*ck\u003c\/i\u003e such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that: \u003cp\u003e\u003c\/p\u003e- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it. \u003cp\u003e\u003c\/p\u003e- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you. \u003cp\u003e\u003c\/p\u003e- Fear is not just the problem; it's also the solution. \u003cp\u003e\u003c\/p\u003e- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them. \u003cp\u003e\u003c\/p\u003eFollow Amy Alkon's groundbreaking advice in \u003ci\u003eUnf*ckology\u003c\/i\u003e, and eventually, you'll no longer need to act like the new you; you'll \u003ci\u003ebecome\u003c\/i\u003e the new you. And how totally f*cking cool is that?","brand":"St. Martin's Griffin","offers":[{"title":"Paperback","offer_id":45124443439255,"sku":"9781250080868","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781250080868.webp?v=1767100558","url":"https:\/\/atlanticbooks.com\/products\/unf-ckology-a-field-guide-to-living-with-guts-and-confidence-9781250080868","provider":"Atlantic Books","version":"1.0","type":"link"}