{"product_id":"universal-methods-of-design-expanded-and-revised-9781631597480","title":"Universal Methods of Design Expanded and Revised","description":"\u003cp\u003e • Author(s): Bruce Hanington\u003cbr\u003e • Publisher: Rockport Publishers\u003cbr\u003e • Publisher Imprint: Rockport Publishers\u003cbr\u003e • BISAC: Reference\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis expanded and revised version of the best-selling \u003ci\u003eUniversal Methods of Design\u003c\/i\u003e is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis\/analysis techniques, and research deliverables for human-centered design.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe text and accompanying photos and graphics of this classic resource are delivered in a \u003cb\u003econcise and accessible format \u003c\/b\u003eperfect for designers, educators, and students. \u003cb\u003eThis new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. \u003c\/b\u003eThe addition of \u003cb\u003e25 new chapters\u003c\/b\u003e brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eUniversal Methods of Design, Expanded and Revised\u003c\/i\u003e distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a \u003cb\u003econcise description of the method\u003c\/b\u003e, accompanied by \u003cb\u003ereferences to further reading\u003c\/b\u003e. On the right-hand page, \u003cb\u003eimages and case studies for each method\u003c\/b\u003e are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor). \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBuild more meaningful products\u003c\/b\u003e with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. \u003cp\u003e\u003c\/p\u003eThis essential guide: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDismantles the myth that user research methods are complicated, expensive, and time-consuming\u003c\/li\u003e\n\u003cli\u003eCreates a shared meaning for cross-disciplinary teams\u003c\/li\u003e\n\u003cli\u003eIllustrates methods with compelling visualizations and case studies\u003c\/li\u003e\n\u003cli\u003eCharacterizes each method at a glance\u003c\/li\u003e\n\u003cli\u003eIndicates when methods are best employed to help prioritize appropriate design research strategies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003e\u003cbr\u003eUniversal Methods of Design, Expanded and Revised\u003c\/i\u003e is \u003cb\u003ean essential resource for designers of all levels and specializations\u003c\/b\u003e.","brand":"Rockport Publishers","offers":[{"title":"Paperback","offer_id":45029938692247,"sku":"9781631597480","price":1268.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781631597480.webp?v=1769204872","url":"https:\/\/atlanticbooks.com\/products\/universal-methods-of-design-expanded-and-revised-9781631597480","provider":"Atlantic Books","version":"1.0","type":"link"}