{"product_id":"untapping-innovation-an-r-d-playbook-for-products-and-stories-that-sell-9781788609524","title":"Untapping Innovation: An R\u0026d Playbook for Products and Stories That Sell","description":"\u003cp\u003e • Author(s): Sally Kemkers | Suzanne Allers | Deirdre Walters\u003cbr\u003e • Publisher: Practical Inspiration Publishing\u003cbr\u003e • Publisher Imprint: Practical Inspiration Publishing\u003cbr\u003e • BISAC: Development - General\u003c\/p\u003e\u003cp\u003eThe first guide designed specifically to empower R\u0026amp;D professionals to bridge the gap between innovation and market success\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Paperback","offer_id":47889615159447,"sku":"9781788609524","price":2176.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781788609524.webp?v=1781177089","url":"https:\/\/atlanticbooks.com\/products\/untapping-innovation-an-r-d-playbook-for-products-and-stories-that-sell-9781788609524","provider":"Atlantic Books","version":"1.0","type":"link"}