{"product_id":"unwinding-madness-what-went-wrong-with-college-sports-and-how-to-fix-it-9780815734390","title":"Unwinding Madness: What Went Wrong with College Sports and How to Fix It","description":"\u003cp\u003e • Author(s): Gerald S. Gurney | Donna A. Lopiano | Andrew Zimbalist\u003cbr\u003e • Publisher: Brookings Institution Press\u003cbr\u003e • Publisher Imprint: Brookings Institution Press\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA critical look at the tension between the larger role of the university and the commercialization of college sports\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUnwinding Madness\u003c\/i\u003e is the most comprehensive examination to date of how the NCAA has lost its way in the governance of intercollegiate athletics--and why it is incapable of achieving reform and must be replaced. The NCAA has placed commercial success above its responsibilities to protect the academic primacy, health and well-being of college athletes and fallen into an educational, ethical, and economic crisis.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46417237901463,"sku":"9780815734390","price":3209.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780815734390.webp?v=1769066849","url":"https:\/\/atlanticbooks.com\/products\/unwinding-madness-what-went-wrong-with-college-sports-and-how-to-fix-it-9780815734390","provider":"Atlantic Books","version":"1.0","type":"link"}