{"product_id":"utility-drives-adoption-understanding-internet-accessibility-in-rural-china-9781433137020","title":"Utility Drives Adoption: Understanding Internet Accessibility in Rural China","description":"\u003cp\u003e • Author(s): Mingrui Ye\u003cbr\u003e • Publisher: Peter Lang Inc., International Academic Publi\u003cbr\u003e • Publisher Imprint: Peter Lang Inc., International Academic Publi\u003cbr\u003e • BISAC: Computer Science\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eUtility Drives Adoption: Understanding Internet Accessibility in Rural China\u003c\/em\u003e addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.\u003c\/p\u003e \u003cp\u003eAdditionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. \u003ci\u003eUtility Drives Adoption\u003c\/i\u003e not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46457970360471,"sku":"9781433137020","price":8631.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781433137020.webp?v=1769183695","url":"https:\/\/atlanticbooks.com\/products\/utility-drives-adoption-understanding-internet-accessibility-in-rural-china-9781433137020","provider":"Atlantic Books","version":"1.0","type":"link"}