{"product_id":"ux-optimization-combining-behavioral-ux-and-usability-testing-data-to-optimize-websites-9781484238660","title":"UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites","description":"\u003cp\u003e • Author(s): W. Craig Tomlin\u003cbr\u003e • Publisher: Apress\u003cbr\u003e • Publisher Imprint: Apress\u003cbr\u003e • BISAC: Database Administration \u0026amp; Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eCombine two typically separate sources of data--behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the \u003ci\u003ewhat is happening\u003c\/i\u003e data of website activity, coupled with the \u003ci\u003ewhy\u003c\/i\u003e \u003ci\u003eit's happening \u003c\/i\u003edata of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThere are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eUX Optimization\u003c\/i\u003e is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat You'll Learn: \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand personas: what they are and how to use them to analyze data\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse quantitative research tools and techniques for analysis\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKnow where to find UX behavioral data and when to use it\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse qualitative research tools, techniques, and procedures\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAnalyze qualitative data to find patterns of consistent task flow errors\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCombine qualitative and quantitative data for a 360-degree view\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMake recommendations for optimizations based on your findings\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTest optimization recommendations to ensure improvements are achieved\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Apress","offers":[{"title":"Paperback","offer_id":45136649486487,"sku":"9781484238660","price":4460.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781484238660.webp?v=1767104062","url":"https:\/\/atlanticbooks.com\/products\/ux-optimization-combining-behavioral-ux-and-usability-testing-data-to-optimize-websites-9781484238660","provider":"Atlantic Books","version":"1.0","type":"link"}