{"product_id":"van-gogh-tvs-piazza-virtuale-the-invention-of-social-media-at-documenta-ix-in-1992-9783837660661","title":"Van Gogh Tv's \"Piazza Virtuale\": The Invention of Social Media at Documenta IX in 1992","description":"\u003cp\u003e  • Publisher: Transcript Publishing\u003cbr\u003e • Publisher Imprint: Transcript Publishing\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePiazza virtuale\u003c\/i\u003e by the group of artists known as Van Gogh TV was not only the biggest art project ever to appear on television, but from a contemporary point of view the project was also a forerunner of today's social media. The ground-breaking event that took place during the 100 days of documenta IX in 1992 was an early experiment with entirely user-created content. This is the first book-length study of this largely forgotten experiment: It documents the radicality of \u003ci\u003ePiazza virtuale's\u003c\/i\u003e approach, the novel programme ideas and the technical innovations. It also allows, via QR codes, direct access to videos from the show, which until now have been inaccessible.\u003c\/p\u003e","brand":"Transcript Publishing","offers":[{"title":"Hardcover","offer_id":45088179093655,"sku":"9783837660661","price":4062.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783837660661.webp?v=1767899001","url":"https:\/\/atlanticbooks.com\/products\/van-gogh-tvs-piazza-virtuale-the-invention-of-social-media-at-documenta-ix-in-1992-9783837660661","provider":"Atlantic Books","version":"1.0","type":"link"}