{"product_id":"velocity-momentum-distribution-the-three-forces-behind-sustainable-startup-growth-9781919535500","title":"Velocity, Momentum \u0026 Distribution: The Three Forces Behind Sustainable Startup Growth","description":"\u003cp\u003e • Author(s): Edidiong Moses Ekong\u003cbr\u003e • Publisher: Edidiong Ekong\u003cbr\u003e • Publisher Imprint: Edidiong Ekong\u003cbr\u003e • BISAC: New Business Enterprises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost advice tells you what growth is. This book shows you how it actually works - not by hacks or hidden secrets, but the interaction of three interconnected forces: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVelocity: \u003c\/strong\u003e speed of execution (learning and iteration)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMomentum: \u003c\/strong\u003e sustained and compounding progress over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution: \u003c\/strong\u003e ability to scale and reach the right customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ebuild growth systems that compound\u003c\/li\u003e\n\u003cli\u003eavoid common startup growth traps\u003c\/li\u003e\n\u003cli\u003econnect product, marketing, and distribution\u003c\/li\u003e\n\u003cli\u003escale with clarity, not guesswork\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on scaling companies like Fireflies.ai, Boomplay, Alerzo, and Maplerad, this book challenges the idea that growth is luck and shows how it is engineered, with real-life case studies from Stripe, Monzo, and Notion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book includes a practical toolkit designed to help you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply the framework directly within your company\u003c\/li\u003e\n\u003cli\u003eDiagnose where your growth is breaking down\u003c\/li\u003e\n\u003cli\u003eMake better product, growth, and distribution decisions in real time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTestimonials\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA powerful guide for leaders building institutions that last -\u003cstrong\u003e Achille Cossi, CEO Bujeti (YC '23)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn a world obsessed with overnight success, this book is a refreshing reminder that real growth comes from consistency and systems -\u003cstrong\u003e Peace Itimi, CEO Rivva\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Edidiong Ekong","offers":[{"title":"Hardcover","offer_id":47883041079447,"sku":"9781919535500","price":3199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781919535500.webp?v=1781099011","url":"https:\/\/atlanticbooks.com\/products\/velocity-momentum-distribution-the-three-forces-behind-sustainable-startup-growth-9781919535500","provider":"Atlantic Books","version":"1.0","type":"link"}