{"product_id":"vernacular-encounters-politics-and-possibilities-9781041309482","title":"Vernacular Encounters: Politics and Possibilities","description":"\u003cp\u003e • Author(s): Nishat Zaidi\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Taylor \u0026amp; Francis\u003cbr\u003e • Subject: Sociology and Anthropology\", \"English Literature\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThis book offers new insights into the debates of vernacularity, language ideologies, and the decolonial turn. It identifies ‘vernacular encounters’ as nuanced interactions of languages that are often termed as ‘local’ with culture and power, across varied media and temporalities. Drawing from rich literary and cultural productions across various geopolitical contexts, the book reveals how vernacular expressions serve as powerful vehicles for political negotiation and cultural transformation. It explores how vernacular encounters actively challenge power structures at various levels by asserting their own cultural authority, thereby creating spaces for alternative perspectives within dominant discourse and challenging hegemonic forces. It also illuminates the role of language as more than just a communication tool, arguing that it also functions as a vital marker of identity and cultural continuity that actively resists homogenization and erasure. This resistance, in the case of the vernacular languages of India, challenges both colonial and global hegemonic forces and sets the tone for affirming diverse cultural narratives.\u003c\/span\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":47140274503831,"sku":"9781041309482","price":907.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041309482.webp?v=1773141421","url":"https:\/\/atlanticbooks.com\/products\/vernacular-encounters-politics-and-possibilities-9781041309482","provider":"Atlantic Books","version":"1.0","type":"link"}