{"product_id":"virtual-worlds-and-e-commerce-technologies-and-applications-for-building-customer-relationships-9781616928087","title":"Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships","description":"\u003cp\u003e • Author(s): Barbara Ciaramitaro\u003cbr\u003e • Publisher: Business Science Reference\u003cbr\u003e • Publisher Imprint: Business Science Reference\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eWith the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Hardcover","offer_id":47603785760919,"sku":"9781616928087","price":18361.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781616928087.webp?v=1775017335","url":"https:\/\/atlanticbooks.com\/products\/virtual-worlds-and-e-commerce-technologies-and-applications-for-building-customer-relationships-9781616928087","provider":"Atlantic Books","version":"1.0","type":"link"}