{"product_id":"vision-and-mission-strategy-direction-and-organisational-alignment-9789925834464","title":"Vision and Mission: Strategy, Direction, and Organisational Alignment","description":"\u003cp\u003e • Author(s): Mario Chinas\u003cbr\u003e • Publisher: Mario Chinas\u003cbr\u003e • Publisher Imprint: Mario Chinas\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003eVision and Mission: Strategy, Direction, and Organisational Alignment\u003c\/p\u003e\u003cp\u003eIn modern organisations, success depends not only on operational performance, but also on clarity of purpose and strategic direction. Vision and mission statements play a central role in defining organisational identity, guiding decision-making, and aligning activities across the business.\u003c\/p\u003e\u003cp\u003eThis book provides a structured and practical examination of vision and mission within the broader context of strategic management. It explains how organisations define purpose, establish direction, and translate strategic intent into coordinated action.\u003c\/p\u003e\u003cp\u003eThe discussion explores the distinction between vision and mission, their role in strategic planning, and their contribution to organisational alignment, motivation, and long-term performance. Through practical examples, applied discussion, and a detailed Coca-Cola case study, the book demonstrates how effective vision and mission statements influence both internal operations and external stakeholder relationships.\u003c\/p\u003e\u003cp\u003eTopics covered include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eThe difference between vision and mission\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eVision and mission within strategic management\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOrganisational alignment and strategic direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eEmployee motivation and organisational identity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStrategy implementation and performance alignment\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCommon mistakes in vision and mission design\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCriticisms and limitations of mission statements\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eApplied case study and model answers\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned for business students, managers, and readers with an interest in organisational strategy, this book combines theoretical explanation with practical application in a clear and accessible format.\u003c\/p\u003e\u003cp\u003eWhether used for academic study, coursework support, or professional development, the book provides a concise but comprehensive introduction to one of the most important foundations of organisational management.\u003c\/p\u003e","brand":"Mario Chinas","offers":[{"title":"Paperback","offer_id":47892555759767,"sku":"9789925834464","price":1133.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789925834464.webp?v=1781187469","url":"https:\/\/atlanticbooks.com\/products\/vision-and-mission-strategy-direction-and-organisational-alignment-9789925834464","provider":"Atlantic Books","version":"1.0","type":"link"}