{"product_id":"visual-merchandising-and-in-store-brand-equity-2-ed-9791281627468","title":"VISUAL MERCHANDISING AND IN-STORE BRAND EQUITY - 2 ed.","description":"\u003cp\u003e • Author(s): Karin Zaghi\u003cbr\u003e • Publisher: Egea Spa - Bocconi University Press\u003cbr\u003e • Publisher Imprint: Egea Spa - Bocconi University Press\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the art of visual merchandising and create captivating in-store experiences that drive brand equity in the omnichannel era.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's competitive retail landscape, \u003ci\u003eVisual Merchandising and In-Store Brand Equity\u003c\/i\u003e provides a comprehensive guide to transforming physical stores into value-driven destinations. Discover how to seamlessly blend the in-store experience with the convenience of e-commerce, leveraging digital technologies and multisensory communication to captivate customers.\u003c\/p\u003e\u003cp\u003eLearn to design effective store concepts, apply color theory and semiotics, and manage POP materials for sustainability. This essential resource equips marketing professionals, retailers, and students with the tools to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCraft a seamless omnichannel shopping experience\u003c\/li\u003e\n\u003cli\u003eEnhance in-store brand equity through strategic visual displays\u003c\/li\u003e\n\u003cli\u003eUtilize digital technologies and multisensory communication\u003c\/li\u003e\n\u003cli\u003eDesign and manage sustainable POP materials\u003c\/li\u003e\n\u003cli\u003eUnderstand and cater to the customer's perspective\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransform your physical point of sale into a place that offers unparalleled value and fosters lasting customer relationships.\u003c\/p\u003e","brand":"Egea Spa - Bocconi University Press","offers":[{"title":"Paperback","offer_id":47779232350359,"sku":"9791281627468","price":3979.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9791281627468.webp?v=1778034553","url":"https:\/\/atlanticbooks.com\/products\/visual-merchandising-and-in-store-brand-equity-2-ed-9791281627468","provider":"Atlantic Books","version":"1.0","type":"link"}