{"product_id":"vuca-in-start-ups-9789391019433","title":"Vuca in Start-Ups","description":"\u003cp\u003e • Author(s): Aseem Chauhan\u003cbr\u003e • Publisher: Jaico Publishing House\u003cbr\u003e • Publisher Imprint: Jaico Publishing House\u003cbr\u003e • BISAC: Personal Finance - Investing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow to Thrive as a Start-Up in an Uncertain World\u003cbr\u003e \u003cbr\u003e What motivates a start-up in its journey? \u003cbr\u003e \u003cbr\u003e Wealth and fame? \u003cbr\u003e \u003cbr\u003e Or is it hunger for innovation?\u003cbr\u003e \u003cbr\u003e VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t.\u003cbr\u003e \u003cbr\u003e It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong?\u003cbr\u003e \u003cbr\u003e To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. \u003cbr\u003e \u003cbr\u003e Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. \u003cbr\u003e \u003cbr\u003e These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.\u003cbr\u003e \u003cbr\u003e Dr. Aseem Chauhan is the chancellor of Amity University, trustee of the not-for-profit Amity Education Group and The Economic Times Asia’s Most Promising Business Leader 2019 awardee.  \u003cbr\u003e \u003cbr\u003e Dr. Manoj Joshi is the co-author of The VUCA Company and other publications. He is currently a professor of entrepreneurship and strategy and director of the Centre for VUCA Studies, Amity University. \u003cbr\u003e \u003cbr\u003e Dr. Ashok Kumar is the author of several books and scholarly articles and a consultant with the Centre for VUCA Studies at Amity University. \u003cbr\u003e \u003cbr\u003e Suhayl Abidi is the co-author of several publications, including The VUCA Company, and a consultant with the Centre for VUCA studies at Amity University.\u003cbr\u003e \u003cbr\u003e “...takes us behind the scenes in the fascinating search for positive VUCA.”\u003cbr\u003e \u003cbr\u003e BOB JOHANSEN, Institute for the Future Distinguished Fellow\u003c\/p\u003e","brand":"Jaico Publishing House","offers":[{"title":"Paperback","offer_id":45608667644055,"sku":"9789391019433","price":325.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789391019433.webp?v=1769294824","url":"https:\/\/atlanticbooks.com\/products\/vuca-in-start-ups-9789391019433","provider":"Atlantic Books","version":"1.0","type":"link"}