{"product_id":"wcw-the-company-that-couldnt-control-itself-how-power-contracts-and-corporate-failure-destroyed-a-wrestling-empire-9798195623128","title":"WCW: The Company That Couldn't Control Itself: How Power, Contracts, and Corporate Failure Destroyed a Wrestling Empire","description":"\u003cp\u003e • Author(s): Mark Bureau\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Wrestling\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWCW didn't lose because it lacked talent.\u003cbr\u003eIt lost because it couldn't control what it had.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAt its peak, World Championship Wrestling had everything: \u003cbr\u003enational television, major stars, corporate backing, and the hottest storyline in wrestling history. It defeated the WWF for 83 consecutive weeks and looked unstoppable.\u003c\/p\u003e\u003cp\u003eThen it collapsed.\u003c\/p\u003e\u003cp\u003eThis book breaks down the rise and fall of WCW not as a collection of mistakes, but as a system failure.\u003c\/p\u003e\u003cp\u003eFrom Nitro and the nWo to Goldberg's streak, the Finger Poke of Doom, backstage power struggles, and the final broadcast, every moment is examined through one central question: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow does a company with every advantage lose control of itself?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy winning the ratings war hid deeper problems\u003c\/li\u003e\n\u003cli\u003eHow the nWo became both WCW's greatest success and biggest liability\u003c\/li\u003e\n\u003cli\u003eWhy Goldberg's rise was easy-and his fall was inevitable\u003c\/li\u003e\n\u003cli\u003eHow backstage power and guaranteed contracts weakened authority\u003c\/li\u003e\n\u003cli\u003eWhy WCW couldn't build its next generation of stars\u003c\/li\u003e\n\u003cli\u003eHow corporate changes removed the protection WCW depended on\u003c\/li\u003e\n\u003cli\u003eWhat the final Nitro really represent\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a nostalgia story.\u003cbr\u003eIt's a breakdown of what happens when success is not governed.\u003c\/p\u003e\u003cp\u003eWCW changed wrestling.\u003c\/p\u003e\u003cp\u003eThen it became a warning.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47882741907607,"sku":"9798195623128","price":1432.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798195623128.webp?v=1781096707","url":"https:\/\/atlanticbooks.com\/products\/wcw-the-company-that-couldnt-control-itself-how-power-contracts-and-corporate-failure-destroyed-a-wrestling-empire-9798195623128","provider":"Atlantic Books","version":"1.0","type":"link"}