{"product_id":"we-are-products-9789357020640","title":"We Are Products","description":"\u003cp\u003e • Author(s): Biju P R\u003cbr\u003e • Publisher: Rupa Publications\u003cbr\u003e • Publisher Imprint: Rupa Publications\u003cbr\u003e • BISAC: Artificial Intelligence - General\u003c\/p\u003e\u003cp\u003e'In this accessible study of the contemporary social media, Biju Gayu argues that we're subjected to a new, extractive force: digital colonialism...' -\u003cb\u003eGeert Lovink, \u003c\/b\u003e Founding Director, Institute of Network Cultures \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Haven't you dreamt of a life without the small practical impediments in your day? Where you don't need to shop for groceries or park in crowded multiplexes?\u003cbr\u003e Imagine a society where your car drives itself, where products autodeliver at a wish, where content recommendations are tailored to your taste. The fact is that such a world is not far. Rapid developments in technology have made some of these a part of our present reality.\u003cbr\u003e Yet, is technology invading us? What are the human costs of this supremacy given to technology? How long can our human cognitive abilities withstand the onslaught of thinking machines?\u003cbr\u003e Through a close analysis of contemporary society and numerous case studies, author and researcher Dr Biju PR offers an account of how data is enabling huge material progress but deeply affects human cognition and sensibilities. He examines data colonialism, the new capitalism, and the attention economy taking shape on the premise of big data bringing us a world of convenience.\u003cbr\u003e Our lives are reduced to computational values. The human element is surrendered to intelligent machines. \u003ci\u003eWe Are Products\u003c\/i\u003e is a must-read for everyone concerned about the human fate in the face of technology.","brand":"Rupa Publications","offers":[{"title":"Paperback","offer_id":45675022811287,"sku":"9789357020640","price":192.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789357020640.webp?v=1769295358","url":"https:\/\/atlanticbooks.com\/products\/we-are-products-9789357020640","provider":"Atlantic Books","version":"1.0","type":"link"}