{"product_id":"web-usage-mining-unlocking-digital-insights-9786208438098","title":"Web Usage Mining Unlocking Digital Insights","description":"\u003cp\u003e • Author(s): Sukumar Palanisamy\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eAn Odyssey in Web Usage Mining: Unlocking Digital Insights is a comprehensive guide to understanding online user behaviour through Web Usage Mining. It explores key concepts, including data collection, pre-processing, and pattern discovery, using real-world examples. Covering tools like Google Analytics and Python-based web mining, the book highlights applications in e-commerce, SEO, social media, and fraud detection. Ethical considerations and challenges in data privacy are also discussed. With a hands-on project on web analytics, this book is ideal for students, researchers, and professionals seeking practical insights into digital user behaviour analysis.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46395200602263,"sku":"9786208438098","price":4232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208438098.webp?v=1769031987","url":"https:\/\/atlanticbooks.com\/products\/web-usage-mining-unlocking-digital-insights-9786208438098","provider":"Atlantic Books","version":"1.0","type":"link"}