{"product_id":"what-do-corporations-want-communicative-capitalism-corporate-purpose-and-a-new-theory-of-the-firm-9781529214284","title":"What Do Corporations Want?: Communicative Capitalism, Corporate Purpose, and a New Theory of the Firm","description":"\u003cp\u003e • Author(s): Timothy Kuhn\u003cbr\u003e • Publisher: Bristol University Press\u003cbr\u003e • Publisher Imprint: Bristol University Press\u003cbr\u003e • BISAC: Organizational Behavior\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWinner of the National Ccommunication Association's Outstanding Monograph award, Organizational Communication Division, 2025\u003c\/p\u003e\u003cp\u003e 'Corporate purpose' has become a battleground for stakeholders' competing desires. Some argue that corporations must simply generate profit; others suggest that we must make them create social change.\u003c\/p\u003e\u003cp\u003e Leading organization studies scholar Timothy Kuhn argues that this 'either\/or' thinking dramatically oversimplifies matters: today's corporations must be many things, all at once.\u003c\/p\u003e\u003cp\u003e Kuhn offers a bold new Communicative Theory of the Firm to highlight the authority that creates corporations' identities and activities. The theory provides a roadmap for navigating that battleground of competing desires to produce more responsive corporations.\u003c\/p\u003e\u003cp\u003e Drawing on communicative and new materialist theorizing, along with three insightful case studies, this book thoroughly redefines our understandings of what corporations are 'for'.\u003c\/p\u003e","brand":"Bristol University Press","offers":[{"title":"Paperback","offer_id":46288892526743,"sku":"9781529214284","price":2832.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529214284.webp?v=1769302024","url":"https:\/\/atlanticbooks.com\/products\/what-do-corporations-want-communicative-capitalism-corporate-purpose-and-a-new-theory-of-the-firm-9781529214284","provider":"Atlantic Books","version":"1.0","type":"link"}