{"product_id":"what-doctors-want-and-what-hospitals-will-pay-for-the-new-rules-of-medtech-adoption-in-a-value-based-healthcare-world-9783952643310","title":"What Doctors Want and What Hospitals Will Pay for: The New Rules of MedTech Adoption in a Value-Based Healthcare World","description":"\u003cp\u003e • Author(s): Eric Lambert\u003cbr\u003e • Publisher: Lambert, Eric\u003cbr\u003e • Publisher Imprint: Lambert, Eric\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE MEDTECH WORLD HAS CHANGED. MOST COMPANIES HAVE NOT.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor decades, the rule was simple. Build a great device. Win the doctor. The rest will follow. That rule is dead.\u003c\/p\u003e\u003cp\u003eToday the doctor still matters, but no longer decides alone. A hospital committee, a procurement team, a payer, and increasingly the patient all sit in the room now. Each one asks a different question. Each one can say no. A device that wins one room and loses the others never reaches the patient.\u003c\/p\u003e\u003cp\u003eThis is why clinically excellent products still fail. Not because they are weak, but because the people who make and sell them still work as if it were 2018.\u003c\/p\u003e\u003cb\u003eWhat this book gives you\u003c\/b\u003e\u003cp\u003eWritten in plain language, with no consulting jargon, this book shows how MedTech buying decisions are really made in 2026.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat doctors now want.\u003c\/li\u003e\n\u003cli\u003eWhat hospitals and payers actually pay for.\u003c\/li\u003e\n\u003cli\u003eWhy the cheapest device often becomes the most expensive one.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd it gives you the MedTech Adoption Architecture, a practical framework you can put to work on Monday morning.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho should read it\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhether you build the device, sell it, prescribe it, pay for it, or speak for the patient who depends on it, the ground has moved under your feet. The companies that can prove value will grow. The ones that cannot will quietly disappear.\u003c\/p\u003e\u003cp\u003eInside you will find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e22 chapters across 5 parts, built on more than two decades inside the industry\u003c\/li\u003e\n\u003cli\u003eThe new rules of MedTech buying, explained simply, not in legal terms\u003c\/li\u003e\n\u003cli\u003eWhy proof of real-world results, not promises, now decides which products win\u003c\/li\u003e\n\u003cli\u003eA dedicated playbook for company leaders, doctors, procurement and payers, and patient advocates\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe future does not belong to the best device. It belongs to the company that can prove value.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThis book is written for the people who refuse to be in the second group.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Lambert, Eric","offers":[{"title":"Paperback","offer_id":47890274320535,"sku":"9783952643310","price":2506.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783952643310.webp?v=1781179356","url":"https:\/\/atlanticbooks.com\/products\/what-doctors-want-and-what-hospitals-will-pay-for-the-new-rules-of-medtech-adoption-in-a-value-based-healthcare-world-9783952643310","provider":"Atlantic Books","version":"1.0","type":"link"}