{"product_id":"what-works-9781118391693","title":"What Works","description":"\u003cp\u003e • Author(s): Robert Cornish\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Small Business - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTwo weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? \"Do What Works.\" Only three years later, the company, Richter10.2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America with more than fifty employees, and debt-free, having never borrowed a penny. \u003ci\u003eWhat Works\u003c\/i\u003e is the blueprint to Richter's success. \u003c\/p\u003e\u003cp\u003eNow more than ever, the old models of how to start, promote, and run a successful business are no longer viable. \u003ci\u003eWhat Works\u003c\/i\u003e delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. \u003ci\u003eWhat Works\u003c\/i\u003e offers critical advice such as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eKnow Your Public: \u003c\/b\u003e Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMeasure by week and manage by week: \u003c\/b\u003e Avoid catastrophes that would be hard to correct if you only measure quarterly\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSay No and Walk Away: \u003c\/b\u003e Focus on distilling the deals that don't fully align with your goals, purposes, and policies\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eWhat Works\u003c\/i\u003e offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45165545128087,"sku":"9781118391693","price":1766.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118391693.webp?v=1767307124","url":"https:\/\/atlanticbooks.com\/products\/what-works-9781118391693","provider":"Atlantic Books","version":"1.0","type":"link"}