{"product_id":"what-would-apple-do-9788184955637","title":"What Would Apple Do?","description":"\u003cp\u003e • Author(s): Dirk Beckmann\u003cbr\u003e • Publisher: Jaico Publishing House\u003cbr\u003e • Publisher Imprint: Jaico Publishing House\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow you can learn from Apple and make money\u003cbr\u003e \u003cbr\u003e Inspirations and Ideas\u003cbr\u003e \u003cbr\u003e Apple’s must-have products add up to one giant success story. iPod, iPad, iTunes, App Store…the list goes on. \u003cbr\u003e \u003cbr\u003e So what’s their secret? What makes Apple the most innovative company on the planet?\u003cbr\u003e \u003cbr\u003e The answer: Apple does exactly the opposite of what any other company would do.\u003cbr\u003e \u003cbr\u003e Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age.\u003cbr\u003e \u003cbr\u003e In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.\u003cbr\u003e \u003cbr\u003e DIRK BECKMANN, born in 1969 in Gelsenkirchen, Germany, is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology and Design Thinking.\u003cbr\u003e \u003cbr\u003e While studying economics, he founded the digital commu-nication agency artundweise where, as managing director, he is responsible for customers including Kraft Foods, Kellogg’s, Mars and other well-known German and international companies. \u003cbr\u003e \u003cbr\u003e The German edition of this book was nominated for a German Business Book Award.\u003cbr\u003e \u003cbr\u003e He teaches ‘Marketing in the Digital Age’ at Bremen University and lectures at numerous congresses and events.\u003c\/p\u003e","brand":"Jaico Publishing House","offers":[{"title":"Paperback","offer_id":45608637431959,"sku":"9788184955637","price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788184955637.webp?v=1769294735","url":"https:\/\/atlanticbooks.com\/products\/what-would-apple-do-9788184955637","provider":"Atlantic Books","version":"1.0","type":"link"}