{"product_id":"whats-keeping-your-customers-up-at-night-close-more-deals-by-selling-to-your-clients-pain-9780071411035","title":"What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain","description":"\u003cp\u003e • Author(s): Steven Cody\u003cbr\u003e • Publisher: McGraw-Hill Companies\u003cbr\u003e • Publisher Imprint: McGraw-Hill Companies\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\"The Dr.'s of pain have provided a prescription for those who are looking for a cure to their sales ills.\"--Jerry Kaplan, President, Magazine Group, Meredith Corporation\u003c\/p\u003e\u003cp\u003ePowerful, provocative, and proven techniques that send your sales figures soaring\u003c\/p\u003e\u003cp\u003eWant to open doors and win accounts that seemed beyond your reach in the past? \"What's Keeping Your Customers Up at Night?\" shows sales reps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures up in uncertain times.\u003c\/p\u003e\u003cp\u003eFollowing a foolproof, four-step approach, you'll learn how to: Uncover the pain using combined PR audit and sales assessment strategies Enhance the pain using PR-type case studies and sales war stories Sell against the pain through pain-based questioning and message point development Heal the wound by empowering the prospect to move forward with you\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":45408375931031,"sku":"9780071411035","price":1579.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071411035.webp?v=1767309756","url":"https:\/\/atlanticbooks.com\/products\/whats-keeping-your-customers-up-at-night-close-more-deals-by-selling-to-your-clients-pain-9780071411035","provider":"Atlantic Books","version":"1.0","type":"link"}