{"product_id":"when-digital-becomes-human-the-transformation-of-customer-relationships-9780749473235","title":"When Digital Becomes Human: The Transformation of Customer Relationships","description":"\u003cp\u003e • Author(s): Steven Van Belleghem\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWINNER\u003c\/b\u003e: CMI Management Book of the Year Awards 2016 - Commuter's Read Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In \u003cb\u003e\u003ci\u003eWhen Digital Becomes Human\u003c\/i\u003e\u003c\/b\u003e, Steven Van Belleghem explores and explains the new digital relationships. \u003cp\u003e\u003c\/p\u003ePacked with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, \u003cb\u003e\u003ci\u003eWhen Digital Becomes Human\u003c\/i\u003e\u003c\/b\u003e presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46495823102103,"sku":"9780749473235","price":3801.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749473235.webp?v=1769186771","url":"https:\/\/atlanticbooks.com\/products\/when-digital-becomes-human-the-transformation-of-customer-relationships-9780749473235","provider":"Atlantic Books","version":"1.0","type":"link"}