{"product_id":"which-game-to-play-play-the-six-own-the-century-change-the-game-9798904792770","title":"Which Game to Play: Play the six. Own the Century. Change the Game.","description":"\u003cp\u003e • Author(s): Arijit Guha Mazumder\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Personal Success\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eArijit Guha Mazumder has spent nearly three decades turning ideas into products and products into categories, across some of the world's most demanding consumer markets. As Senior Director of R\u0026amp;D at Mondelez International, he has led innovation portfolios worth over two billion dollars across Asia, Middle-East and Africa, building R\u0026amp;D centres from the ground up, and pioneering AI-driven approaches to product development. A biochemical engineer by training and a strategist by instinct, he was raised in a home where cricket was a constant, spending fifty years watching the game teach him what business schools rarely do. In this book, which is his first, he offers a masterclass in reading the field before making the winning play.\u003c\/p\u003e\u003cp\u003e\"Arijit has a unique ability to simplify complex innovation challenges into actionable strategy while keeping the consumer at the heart of everything he does.\"\u003c\/p\u003e\u003cp\u003e- Deepak Gunvante, Global R\u0026amp;D Leader\u003c\/p\u003e\u003cp\u003e\"An essential guide to 'clearing the decks' and finding the courage to Exit the Game of failing products to make room for true breakthroughs.\"\u003c\/p\u003e\u003cp\u003e - Rob Hargrove, ex-Chief R\u0026amp;D Officer \u0026amp; Angel Investor\u003c\/p\u003e\u003cp\u003e\"From the stadium to the C-suite, Arijit masterfully decodes the winning playbooks of cricket to reveal how brands can reinvent themselves and stay true to their ultimate compass: the consumer.\u003c\/p\u003e\u003cp\u003e- Hemant Rupani; CEO, Hindustan Coca Cola\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Hardcover","offer_id":47892302495895,"sku":"9798904792770","price":2163.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798904792770.webp?v=1781186393","url":"https:\/\/atlanticbooks.com\/products\/which-game-to-play-play-the-six-own-the-century-change-the-game-9798904792770","provider":"Atlantic Books","version":"1.0","type":"link"}