{"product_id":"which4words-business-writing-for-humans-9783119144438","title":"Which4words: Business Writing for Humans","description":"\u003cp\u003e • Author(s): Fiona Talbot | Alexander Talbot\u003cbr\u003e • Publisher: de Gruyter\u003cbr\u003e • Publisher Imprint: de Gruyter\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.\u003c\/p\u003e \u003cp\u003eBest-selling Business English author Fiona Talbot \u0026amp; global business expert Alexander Talbot join forces to introduce the unique \u003cstrong\u003e\u003cem\u003ewhich4words\u003c\/em\u003e\u003c\/strong\u003e system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, \u003cstrong\u003e\u003cem\u003ewhich4words\u003c\/em\u003e\u003c\/strong\u003e provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs: \u003c\/p\u003e \u003cp\u003e- Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks\u003c\/p\u003e \u003cp\u003e- Helps you get to the point swiftly and effectively for maximum impact\u003c\/p\u003e \u003cp\u003e- Provides the tools to cut through the noise and stand out in an increasingly digital age\u003c\/p\u003e \u003cp\u003eRediscover the basics, find your personal voice, understand helpful tools and explore the impact - both positive and negative - of technology and AI. This book is your pathway to becoming the best communicator you can be.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"de Gruyter","offers":[{"title":"Paperback","offer_id":47889653858455,"sku":"9783119144438","price":2023.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783119144438.webp?v=1781177221","url":"https:\/\/atlanticbooks.com\/products\/which4words-business-writing-for-humans-9783119144438","provider":"Atlantic Books","version":"1.0","type":"link"}