{"product_id":"who-moved-my-customers-an-organisational-parable-on-seeing-beyond-the-surface-and-unlocking-true-value-9789083569147","title":"Who Moved My Customers?: An Organisational Parable on Seeing Beyond the Surface and Unlocking True Value","description":"\u003cp\u003e • Author(s): Morten J. Sørensen\u003cbr\u003e • Publisher: Sorensen Publishing\u003cbr\u003e • Publisher Imprint: Sorensen Publishing\u003cbr\u003e • BISAC: Production \u0026amp; Operations Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAre your customers vanishing, yet your \u003cb\u003emetrics\u003c\/b\u003e claim everything's \"normal\"? Are you diligently searching for answers under the familiar glow of your \"\u003cb\u003eStreetlight\u003c\/b\u003e\"-your existing \u003cb\u003eKPIs\u003c\/b\u003e and conventional wisdom-only to find that your \u003cb\u003emarket share is shrinking\u003c\/b\u003e and your \u003cb\u003egrowth efforts\u003c\/b\u003e are yielding less?\u003c\/p\u003e\u003cp\u003eIn today's complex \u003cb\u003ebusiness landscape\u003c\/b\u003e, relying on what is easily visible is like looking for your keys only where the lamppost shines brightest, ignoring where they were truly lost. In \u003ci\u003eWho Moved My Customers?\u003c\/i\u003e, Morten J. S rensen, a seasoned expert in \u003cb\u003eorganizational diagnostics\u003c\/b\u003e and \u003cb\u003everifiable value creation\u003c\/b\u003e, unveils a groundbreaking perspective that will transform how you \"see\" your business and your customers.\u003c\/p\u003e\u003cp\u003eThrough an insightful \u003cb\u003eorganizational parable\u003c\/b\u003e, you'll join Steady Eddie, Reactive Rita, Anxious Alex, and Curious Clara on a journey through the \"Marketplace Maze\" as their once-thriving \"Customer Grove\" begins to mysteriously fade. Their struggle mirrors the real-world challenges faced by \u003cb\u003eglobal leaders\u003c\/b\u003e, \u003cb\u003eexecutives\u003c\/b\u003e, and \u003cb\u003eprivate equity partners\u003c\/b\u003e, who are grappling not only with \u003cb\u003emarket shifts\u003c\/b\u003e and \u003cb\u003ehidden inefficiencies\u003c\/b\u003e but also with \u003cb\u003edeep-seated internal resistance to change\u003c\/b\u003e and the elusive \"\u003cb\u003ecustomer's gut feeling\u003c\/b\u003e\" that defines an organization's true \u003cb\u003ealpha\u003c\/b\u003e.\u003c\/p\u003e\u003cb\u003eBeyond the Streetlight: What You'll Discover Inside\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe \"Streetlight Effect\" Exposed: \u003c\/b\u003e Understand \u003cb\u003ewhy focusing solely on easily measured KPIs creates an \"Illusion of Health\"\u003c\/b\u003e and masks critical, underlying problems that benefit from the status quo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Organisational CT Scan: \u003c\/b\u003e Learn a revolutionary \u003cb\u003ediagnostic mindset and methodology\u003c\/b\u003e - \u003cb\u003eThe S RENSEN Framework\u003c\/b\u003e - to systematically illuminate the \"\u003cb\u003eOpaque Black Box\u003c\/b\u003e\" of your operations and uncover the unseen realities and internal dysfunctions shaping your customers' experiences.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeasure the Unseen (AES \u0026amp; AEC): \u003c\/b\u003e Discover how to \u003cb\u003equantify the true monetary impact\u003c\/b\u003e of hidden friction, internal disconnects, and subtle market signals. Learn to transform intangible \"gut feelings\" into \u003cb\u003everifiable data points (your Asset Efficiency Score)\u003c\/b\u003e and gain \u003cb\u003eirrefutable proof of long-term value creation (your Asset Efficiency Certification)\u003c\/b\u003e, differentiating genuine \u003cb\u003eskill\u003c\/b\u003e from market \u003cb\u003eluck\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOvercome Internal Inertia: \u003c\/b\u003e Move beyond reactive fixes to identify and address the \u003cb\u003eroot causes of organizational liability\u003c\/b\u003e and \u003cb\u003evalue erosion\u003c\/b\u003e, even when confronting \u003cb\u003eentrenched habits\u003c\/b\u003e and \u003cb\u003einternal resistance\u003c\/b\u003e. Discover how transforming simple issues can unlock billions, as seen in \u003cb\u003ecase stories\u003c\/b\u003e shared that have cost companies \u003cb\u003e 1.5 billion\u003c\/b\u003e and \u003cb\u003e 156 million\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCultivate True Value: \u003c\/b\u003e Implement principles of revolutionary \u003cb\u003etransparency\u003c\/b\u003e and \u003cb\u003eaccountability\u003c\/b\u003e to build resilient, \u003cb\u003ecustomer-centric organizations\u003c\/b\u003e that not only recover lost value but unlock extraordinary, \u003cb\u003euntapped and unseen potential\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eThis Book Is For You If: \u003c\/b\u003e\u003cp\u003eYou're a \u003cb\u003ebusiness leader\u003c\/b\u003e, an \u003cb\u003eentrepreneur\u003c\/b\u003e, a \u003cb\u003ePrivate Equity professional\u003c\/b\u003e, an \u003cb\u003eexecutive\u003c\/b\u003e, or an \u003cb\u003einvestor\u003c\/b\u003e curious and questioning superficial solutions and ready to embrace a new standard of \u003cb\u003ediagnostic rigor\u003c\/b\u003e and \u003cb\u003eorganizational alpha\u003c\/b\u003e. If you dare to question assumptions and seek the \u003cb\u003everifiable truth\u003c\/b\u003e behind your operations and internal feedback-even the uncomfortable ones-\u003ci\u003eWho Moved My Customers?\u003c\/i\u003e is your essential guide to seeing beyond the surface and unlocking genuine, \u003cb\u003esustainable growth\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop operating in the dark. It's time to illuminate your unseen, understand your true operational health, and reclaim your organizational growth with clarity and confidence.\u003c\/b\u003e\u003c\/p\u003e","brand":"Sorensen Publishing","offers":[{"title":"Paperback","offer_id":47891143065751,"sku":"9789083569147","price":1342.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789083569147.webp?v=1781182527","url":"https:\/\/atlanticbooks.com\/products\/who-moved-my-customers-an-organisational-parable-on-seeing-beyond-the-surface-and-unlocking-true-value-9789083569147","provider":"Atlantic Books","version":"1.0","type":"link"}